Ganti is an alumna of the University of Pennsylvania and New York University. She produced the documentary, Gimme Somethin' to Dance to! (1995) which explored the significance of bhangra music for South Asians in the United States. She has been conducting ethnographic research about the social world and filmmaking practices of the Hindi film industry since 1996 and has also written Bollywood: A Guidebook to Popular Hindi Cinema (Routledge 2004). Ganti, associate professor in the anthropology department and its programme in culture and media at New York University, is a visual anthropologist specialising in South Asia. Ganti has watched hundreds of Bollywood films and also worked as an assistant director on a Yash Raj film, Dil To Pagal Hai, directed by veteran Yash Chopra. Producing Bollywood: Inside the Contemporary Hindi Film Industry (Duke 2012), examines the social and institutional transformations of the Hindi film industry from 1994 to 2010. Unlike many intellectuals who take a disparaging view of Bollywood films, Tejaswini Ganti has written a book that is a fond, but also critical, assessment of how films are made and marketed in Mumbai.
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